Nobody wakes up wanting to talk about money and mortality in the same conversation. I bring both up anyway, because the plan that protects your family when you're gone should also be working for you while you're still here.
Most people come to insurance already bracing for a sales pitch. I don't lead with price, and I won't rush you to a number before we've talked about what you're actually protecting: a business you built, kids who still need you, a spouse who shouldn't have to figure out your finances while grieving you.
Twenty years in banking, small business consulting, and investment work taught me that no two people need the same plan. I don't start with a product. I start with actually understanding your situation. From there, the plan is built around you: it usually includes living benefits you can access while you're alive, and it always includes making sure there's a legacy in place and your family is taken care of when you're gone. We'll still talk about death directly when it matters, because softening the word doesn't soften what happens without a plan. It's part of the conversation, not the whole thing.
A plan built once, under pressure from a salesperson, isn't a plan. It's a policy nobody remembers signing. What I build works two ways: it's there for the people you love later, and it can build wealth you can use now.
Term and permanent life insurance and annuities, matched to your specific situation and often including living benefits you can draw on later, alongside the legacy planning work around them: beneficiary structuring, final-expense coverage, and the documents that keep your family out of a courtroom or a guessing game. I meet with you in person across West Michigan and build the plan around your life, not a checklist.
I've been helping people protect their finances for more than 20 years, across banking, small business consulting, investments, and insurance. I started Unshaken Legacy Planning because I kept watching good people get sold a product instead of getting a plan.
I do this work because I lost my daughter unexpectedly. Nothing prepares you for that, and nothing about the days after gets easier just because you didn't see it coming. I found out fast how much harder everything is when there's no plan in place, no conversation that had already happened, no answers waiting for the people left behind. That's the real reason I sit down with families and business owners and ask the hard questions before life forces the question on them. I'd rather have an uncomfortable conversation with you today than watch your family piece something together without one.
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